Brand Identity
Created a cohesive brand identity that aligns with the
company’s mission and values, incorporating elements
such as the logo, typography, and color palette.
"Your Ride, Our Mark."
Apex Auto Repair is a high-performance, precision-focused auto repair shop that combines expertise with innovation. We don’t just fix cars—we refine them, ensuring every ride leaves a lasting mark of quality and reliability.
Apex Auto Repair is a high-performance, precision-focused auto repair shop that combines expertise with innovation. We don’t just fix cars—we refine them, ensuring every ride leaves a lasting mark of quality and reliability.
Mission
Branding
0.0s
0.0s
logo description
The Apex Auto Repair logo embodies
precision, performance, and trust.
Designed in bold Ethnocentric font, the rugged tire mark slanted across the "A" symbolizes motion, power, and the lasting impact of our service—reinforcing our promise: Your Ride. Our Mark.
Main Logo
Secondary Logo
A streamlined variation featuring only the “Apex” name, the secondary logo offers a clean, versatile alternative while maintaining the brand’s bold identity.
Logo Mark
The standalone “A” with the tire mark is a minimal yet powerful representation of the brand. Designed for seamless adaptability across digital and print materials, it ensures strong brand recognition in every application.
COLOR GUIDE
This bold and striking red symbolizes power, urgency, and high-performance engineering. It emphasizes key branding elements and creates a sense of action and confidence.
Apex Red
CMYK
#FF0013
C: 0%
M: 100%
Y: 93%
K: 0%
RGB
R: 255
G: 0
B: 19
HSB
H: 355
S: 100%
B: 100%
Dark
Charcoal
Dark Charcoal is the brand’s primary foundation for text and background colors, symbolizing strength, technical expertise, and professionalism.
CMYK
#333333
C: 0%
M: 0%
Y: 0%
K: 80%
RGB
R: 51
G: 51
B: 51
HSB
H: 0
S: 0%
B: 20%
Light Gray
Light Gray adds a sense of neutrality and balance, ensuring a sleek and modern aesthetic while providing subtle contrast.
CMYK
#CCCCCC
C: 0%
M: 0%
Y: 0%
K: 20%
RGB
R: 204
G: 204
B: 204
HSB
H: 0
S: 0%
B: 80%
Typography
The primary font, Ethnocentric, is bold and futuristic, representing precision and innovation, making it the perfect choice for the Apex Auto Repair logo and main brand titles.
Ethnocentric
The secondary font, Termina Regular, is used for subheadings and general text, offering a strong yet clean contrast to the bold Ethnocentric. Its geometric structure maintains a professional and authoritative feel while ensuring readability.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0123456789
Termina Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
Web Design
Designed with user experience in mind, this web design
adapts seamlessly across desktop and mobile, ensuring a
smooth and engaging journey for every visitor.
Desktop
Version
Mobile
Version
Social Media
Designed to showcase the logo in dynamic ways, using
creative visuals and strategic messaging to capture
attention and reflect the brand’s unique identity.
Instagram
Posts
built TO LAST.
Apparel
Created with style and functionality in mind, this apparel
design reflects the brand’s personality, blending quality
with modern aesthetics for a standout look.
UNIFORM
The back of the jumpsuit features a large Apex Auto Repair logo stretching across the shoulder blades, ensuring strong brand visibility from all angles.
The Apex Auto Repair uniform is designed for both function and brand presence. Built for the precision-driven work Apex technicians perform every day.
The gray jumpsuit
embodies
durability and
professionalism
On the front of the jumpsuit the main Apex logo is placed on the top left pocket, reinforcing brand identity while maintaining a clean, structured look.
Completing the uniform, the ball cap features the Apex logo mark centered on the front, providing a sleek yet bold statement of expertise.
it’s a symbol of reliability,
innovation, and trust.
The uniform is more
than just attire
Visual Identity
Visual Assets